The Tottenham Hale-based business, which is ISO 14001 & ISO 9001 accredited, has replaced a 10-year-old processor with the new Fujifilm machine.

Kevin Whitlock, reprographics manager at the business, said: "Being an environmentally conscious print service provider is very important to us and many of our clients.

"We only supply low-alcohol print, use vegetable-based inks and for nine years have had our waste removed by a certified waste management company".

The ZAC processor has been installed in the company's pre-press department, which images plates for the printer's brace of Heidelberg SM74 presses using a Screen platesetter.

According to Whitlock, chemistry usage has been cut 75% since the installation while waste levels have also dropped dramtically.

"The environment is a top priority when looking to invest, so we consulted several suppliers when we made the decision to upgrade. Fujifilm came out on top with its range of low-chemistry solutions and quality technology," he added.  

Witherbys Lithoflow Printing, which has been trading since 1740, is a 30-staff commercial printer that handles work for a range of clients including museums and zoos.