Williams Gibbons produces Popworld spin-off

William Gibbons has printed a spin-off weekly title from Channel 4s <i>Popworld</i> show.

Popworld Pulp is to be published by Brooklands Group and will have an initial print run of 130,000.

The music title is aimed at 16 to 24-year-olds and will have an average of 68pp per week. Some 100,000 sample copies are to be distributed at gigs across the UK.