The Studio System, which is based on the Wave2 Publishing Platform (W2PP), has been designed to speed the process of ad design and approval for both print and online ads.
Wave2 said the software would allow sales staff to quickly produce high-quality customised display ads, which could be dispatched direct to prospective advertisers and approved within minutes.
The Aylesbury-based firm believes that, for most publishers, this process can take up to four weeks.
Northcliffe Newspaper Group has already implemented a group-wide, customised version of The Studio System, under the project name “The Bubble” (PrintWeek, 24 May).
Have your say in the Printweek Poll
Related stories
Latest comments
"Royal British Legion Industries employs veterans and disabled people in their factories in Aylesford and Leatherhead."
"Sad news. Such a lovely, down to earth bloke. Ahead of his time and always at the forefront of innovation. RIP Tom."
"He was a wonderful, and forthright man. Didn't know him well but enjoyed the time I spent with him. Truely a titan of print and a pioneer of pre-press. A great man who lived a great life. RIP."
Up next...
'One of life’s genuinely good men'
Tributes paid to Tom Pindar
Available worldwide from early November
HP launches new 'scalable' Latex printers
Available for order now
Xerox rolls out new PrimeLink digital printers
2.5×2m flatbed