The Studio System, which is based on the Wave2 Publishing Platform (W2PP), has been designed to speed the process of ad design and approval for both print and online ads.
Wave2 said the software would allow sales staff to quickly produce high-quality customised display ads, which could be dispatched direct to prospective advertisers and approved within minutes.
The Aylesbury-based firm believes that, for most publishers, this process can take up to four weeks.
Northcliffe Newspaper Group has already implemented a group-wide, customised version of The Studio System, under the project name “The Bubble” (PrintWeek, 24 May).
Have your say in the Printweek Poll
Related stories
Latest comments
"Following content from the EcoVadis website:
<i>An EcoVadis medal or badge is NOT a certification or an endorsement of a company or its products or services, and it does not indicate that the..."
"Lee De’ath, starting to feel typecast in the insolvency department? Fancy a change in a career? Children's entertainer maybe?"
"Fantastic investment its great to see."
Up next...
Also offered contract services
Historic paper firm ceases trading
Five European sites to be sold
International Paper given EU nod for DS Smith deal but must divest some plants
"Productivity-boosting systems"
Riso to unveil new innovations at Hunkeler Innovationdays
Hemel Hempstead and Dublin