The Dundee-based publisher, which first installed Wave2's AdPortal and Marketplace software at its subsidiary Aberdeen Journals in 2006, will now implement the latest version of AdPortal across its newspapers business.

In addition, Aberdeen Journals (AJ), which publishes Scot Ads and the Press and Journal, will be upgraded from its existing version 1 environment to AdPortal3, bringing it on a par with the rest of the group.

Wave2 managing director Chris Hodges said: "We have enjoyed a long and fruitful relationship with DC Thomson. In fact, much of the pioneering work for our original AdPortal solution was carried out with the staff at AJ.

"They were one of the very first publishers to introduce self-service advertising. We look forward to continuing to work with the team to innovate and see how we can further develop our solutions to help develop DC Thomson’s business."

A DC Thomson spokesperson added: "AdPortal3 has a number of exciting new features that will benefit both the company and our advertisers. We look forward to working with the Wave2 team on the implementation and rollout of the new system."

Wave2's next generation AdPortal3 is being launched at this year's IFRA Expo in Frankfurt, Germany from 29-31 October. It introduces updated front-end architecture to allow a new level of versatile and configurable user journeys and presentation together with support for both web and mobile access.

Currently AdPortal is responsible for the booking of an average 4,350 adverts per week.