It has kicked it off with a package for a BookMaster booklet maker and trimmer with a SpineMaster SquareBack book finisher, for £17,500, a saving of over 20%.

According to communications director Jo Watkiss the packages have been introduced to educate printers about options available, as well as encouraging them to take the plunge on new machinery.

She said: "I think it is useful for printers to see what can be done, to see that putting different modules together can solve various problems.

"It is obviously good to see the figures as well. We don't advertise prices, we don't go around shouting this is the cost buy now. But maybe they should see the figures, understand what the price is and the benefit that is to be had from spending money."

Watkiss added that the first package was aimed at digital printers that did not want inline finishing, but needed to produce digital books.

She said: "We have started with a simple one, but we will be alerting printers to a number of options over the next few months that have more of a story to them."