The main part of the contract will see Walsall print labels for the Xavier roll-on deodorant on its Gallus R250B presses using rotary and letterpress processes, and on a number of different substrates.

Walsall Print Company is one of three companies that make up Walsall Print Group, which employs 200 staff and also includes Walsall Security Printers and Walsall Brand
Protection.

The Xavier Laurent brand is well known in Russia, Ukraine, Romania, Nigeria and Iran.
Miss Russia 2002 Anna Tatarintseva will promote the brand at the Miss World 2002 contest, which is being staged in London on 7 December.