Set to take place on 7 April at the Rose Bowl, Leeds, the free, one-day ‘Fake it or Make it’ themed event will play host to a raft of UK and international speakers looking at the falseness of news, abuse of data, Google stats, fake followers and greenwashing as well as trustworthiness and authenticity. 

Organised by BPIF specialist interest group Creative Digital Industries (CDI), the event will feature speakers from organisations such as Communisis, Intergraf, ProCo, Coca-Cola and HP as well as insights from the Institute of Directors, Leeds Business School, Oxford University and Two Sides.

“Business is people," said BPIF head of marketing Anaïs Bellemans. "Our VMC conference acts as a hub to bring together strong networks by engaging with a huge variety of audiences from brand owners, printers, agencies, data managers to consumer behaviourists and more.

“It's a great occasion for the creative and print industries to come together, to inspire and look at the evolving nature and future of visual communications. Now in its seventh year, we deliver this each year with intent to inform, inspire and spark debate and we can’t wait,” she added.

The event is open to 400 delegates and will feature more than 30 exhibitors with details of around 10 key speakers so far released. It is targeted at the creative, digital, print and packaging industries.

Attendees will also have the opportunity to find out what’s coming up at this year’s Drupa in Dusseldorf, Germany, with a presentation from the event’s director Sabine Gelderman.

Elsewhere delegates will have the chance to see some cutting edge technologies for communication, including sensory stimulation in virtual reality.