The three-year deal covers point of sale print, as well as "an element of warehousing, distribution and PoS collation".

It came up for grabs in May when Virgin Group announced that it was consolidating its group print spend, estimated to be worth between 20m and 30m, and dissolving its print management arm Communic8 (PrintWeek, 27 May).

"Virgin is one of most recognised brands in the world with a reputation for excellence and a unique culture across its diverse range of businesses," said TripleArc chief executive Jason Cromack (pictured).

A spokeswoman for Virgin said it was won over by Access Plus' strong IT offering. "Access Plus can provide leading edge technology that will encourage the streamlining of our print management process."

Story by Lauretta Roberts