Vasan Publications selects Vjoon K4 cross-media publishing platform from Germany

Chennai-based publisher Vasan Publications has opted for the Vjoon K4 cross-media publishing platform as a replacement for its Wood Wing system.

The new platform allows the publisher to organise and structure the workflow for all connected users.

"Many features compelled us to move to Vjoon K4. All jobs are presented in a listed view of hierarchy. It offers version control, workflow routing, content editing by multiple users, automatic notifications, status tracking, and variants for different languages and regional editions. Writing text in Adobe InCopy or K4 web editor is easy. Editors can edit their articles in a layout view or without any layout," said A R Nallathambi, CEO, Vasan Publications.

The platform controls the production process for different objects, such as layouts, articles, text files, photos, spreadsheets and videos, and for different output channels, such as print, web, tablets and mobile. Popular magazines and distinguished publishing houses worldwide such as BusinessWeek, Conde Nast, Playboy, Vogue, and Wired are utilising Vjoon’s K4 platform. It has its headquarters in greater Hamburg, Germany.

Vjoon’s integration partner Cadgraf Digitals delivered and installed the platform at Vasan Publications. Chennai-based Cadgraf Digitals is a solution provider for the pre-press industry. It specialises in newspaper publishing, workflow systems, and color management systems.

Vasan publishes Ananda Vikatan, the leading Tamil language weekly. Catering to a huge customer base around the world, the magazine covers politics, movies, and current events. Vasan also publishes seven other biweekly, weekly, and fortnightly magazines.

The company is an Indian magazine publisher with a rich heritage. Subramaniam Srinivasan, a distinguished Indian film producer, director, writer, journalist, and entrepreneur popularly known as SS Vasan, started the business in 1928 when he bought and revamped a financially ailing humor magazine. Soon the weekly scaled to the top, becoming a best-selling Tamil magazine. Under the Mastermind imprint, Vasan also publishes books licensed by foreign publishers and authors.