The Warrington-based business, which was established in 1997, started out as a screen printer before moving into litho and then digital. It more recently branched out into wide-format, with particular emphasis on the music promotion market that it specialises in.
The DYSS machine, which was supplied by AG/CAD and installed at the firm’s 1,394sqm premises earlier this week, comes equipped with K-Cut Vision, which incorporates a high-resolution colour CCD camera that allows the machine to cut printed jobs accurately to register.
The business also considered alternatives from other suppliers, including Zünd, before opting for the DYSS machine, which was supplied with Kasemake CAD software.
Managing director Alan Burton said: “The DYSS is a natural progression for our business. We’ve not had a flatbed cutter before but we’ve been using a Mimaki kiss-cutting machine to cut out floor graphics and vinyls.
“This machine will allow us to offer more to our customers. We get requests for all sorts of weird and wonderful things that have come from managements of bands and the like and we just set our stall out to produce whatever anybody is looking for.”
He added: “For example, the promoter for singer Nathan Carter’s tour wanted a life-size cutout of Nathan to go in each of the venues he’s playing.
“We’ve also produced one-off signage and printed and framed pictures as gifts for bands like Coldplay and Take That when they finish their tours.”
The company is also currently placing an order with Vivid Laminating Technologies for a Matrix MX-370P laminator, which it expects to install next month.
It currently operates kit including a five-colour B2 Heidelberg Speedmaster 74, wide-format equipment including an Océ Arizona 460 GT and a Canon ColorWave and Xerox and Canon digital printers.
Burton said the total investment cost in the DYSS and Matrix machines is “higher than £100,000”.
Twenty Four Seven Design & Print, which has 13 staff and a turnover of £800,000, has also produced work for clients including O2, Samsung, Liverpool Echo Arena and Liverpool One shopping centre.
