The template-based system has cut the time to produce customised jobs from three days to 10 minutes.

In the past 18 months we have seen a need to empower dealers to give them more control and produce print-ready work, said Connecti sales and marketing director John McHugh. There is a paradox in how to manage brands globally and empower locally.

BrandFast is based on Adobes Document Server technology and can provide print-ready PDFs direct to printers or to regional newspapers.

Adobe Document Server Reader Extensions (ADSRE) enable branches and head office to edit and approve the PDF file without the need for each site to have a full copy of Acrobat.

Print, which is personalised for each dealer, is produced by Abbott Colour Technology, the BPIF Digital Printer of the Year.

BrandFast was developed by Glasgow-based Connecti as a single system for
managing print and online marketing.

The company has been working on personalised print with other clients, using PPML and VDX variable data file formats.

Story by Barney Cox