Start-up Inbay unveils its first SVG-ready tool

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13 August 2003

Inbay has unveiled a new e-marketing tool to set up and manage subscriber lists, and create and edit graphic-rich HTML templates using personalised content.

Inbay Mailer also has instant reporting, which tells the user who has opened a message, how often, when and whether they clicked on any embedded links.

This is the first of Inbays Scaleable Vector Graphics-ready (SVG-ready) products after the company launched in July (PrintWeek, 30 July).

"In a sense we are a bit ahead of our game as direct SVG support is not yet available in the major e-mail packages," said managing director Kristian Wright. "However, this is not far off and in the meantime embedded links to SVG objects will display using the SVG Browser plug-in available from Adobe."

Contact: 020 8965 0631/4.

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