The ws4500, Springfield's third Indigo press in less than four years, reflects an increase in demand from the foods and beverages industries as well as a move to bolster the firm's capacity for existing clients.

The Hull-based firm, which specialises in label and packaging production work, has also recently completed its first job using variable data, which involved printing sequential numbers with a corresponding barcode.

The firm's managing director Ian Lemon told printweek.com that after "cutting our teeth on the first Indigo in 2004 and the second in 2006, we were well aware of what this press could do".

Lemon, head of the 67-staffed litho and digital firm which has a turnover of more than £5m, expects to see the level of variable data work increase over the coming year but points out that it should be a steady growth.

"There is a need to recognise the balance between growth and satisfying all our customers. With pain comes focus, and we're building our capital and our capabilities," added Lemon.

The Indigo ws4000 joins a pressroom that includes a nilpeter MO-3300 and two Digicon finishing presses.