The 16-year-old company, which employs 60 people, will be promoting the new SM 74 machine as an alternative to short-run jobs, but will leave it to customers to decide the benefits of litho over digital.

Head of marketing SK Ramesh said: "We wanted a reliable and productive press at this stage. Heidelberg is the world's best printing machine with a good service support; our choice was clear."

With its high level of automation and an operating speed of 15,000sph, the press can handle stock thicknesses ranging from 0.03-0.6mm, resulting in high degree of flexibility, the company said.

Ramesh added: "I am seriously impressed by its (the Heidelberg SM 74) speed and the fact it can makeready with very few waste sheets.

"It will effectively be doing two jobs for us; it will roll out the day-to-day jobs and also carry out some extra work when our Adast Dominants – one-colour and four-colour machines – are nearing capacity".

Iftekar Ahmed who heads up production at the company said: "With the new Heidelberg, we have witnessed significant improvement in the quality and productivity. We can now handle more jobs with better results as well."

Spektrum has also taken delivery of a Kodak Creo platesetter, which it anticipates will be able to provide one-stop solutions to its customers.

In addition, the company plans to add another 465sqm to its already 840sqm facility in order to accommodate new finishing equipment in the near future.