The site, Samedayprintwear.com, went live in February to coincide with the Merchandise World event in Coventry.

Director of Samedaybags, Melvin Green, told Printweek that there was a huge demand for fast-turnaround promotional clothing.

Counting Glastonbury festival among its clients, the Monmouthshire-based screen and digital print firm started out selling novelty Christmas clothing, which it had printed externally. 

Over the years, the firm has managed to bring production in-house, and now runs a stable of printers including a Brother GTX Pro direct-to-garment press, several Chinese direct-to-film presses, and eight- and six-colour MHM automatic carousel screen printing presses.

Green said: “10 years ago, we were using external printers, and they were making us wait two weeks. Looking at it, I could just see that our orders would sit on a board for two weeks, and then they would process it on the last day — it just didn’t make any sense.”

Taking its printing in-house, the firm then specialised in printed bags, until Green and his co-founder and wife Helen decided to pursue clothing once again.

He said: “We’ve been doing a lot of printing over the years, for Ben and Jerry’s, Virgin Media, Vodafone; we’ve always printed garments, but we’ve always promoted the bags.

“And so when we sat down and looked at the figures, we realised we were actually printing quite a few garments — so let’s promote it, we thought.”

The rise of Amazon and next-day delivery, Green added, had created demand for a fast turnaround, and the business expects to grow from its current turnover of £1.2m to £3m by 2025.

Employing 14, the firm expects to take on a number of staff to run a second print shift, maximising revenue from the machines already installed on site.

Samedaybags also has its eyes set on the future in another sense: offering recycled and organic garments, the firm prints with vegan inks, largely water-based, helping it to minimise its environmental impact.