The entry-level product will be distributed in the UK by ROI Distribution.
"Variable data technology has been around for years but databases haven't been good enough to fully exploit it," said ROI director Tim Cox. "Now there is more accurate data that allows these products to come into their own."
The product's output drivers are HTML, PostScript, EPS and PDF. Prices start from 3,500 and add-on drivers for optimised output formats will cost an extra 1,675. These formats include PPML, VDX, and VIPP.
"For printers, service providers, agencies and corporate marketing departments this means the ability to collaborate with each other," said Pageflex chief executive Anna Chagnon.
Pageflex is a division of software development company Bitstream.
Have your say in the Printweek Poll
Related stories
Latest comments
"Been there too!"
"Very True"
"Customers expect quality as a basic requirement so quality is no longer a selling point as its a given. Similarly so, accreditations are a nice to have and show customers that you are committed but as..."
Up next...

50 accredited partners offering GGS loans
Guaranteed Growth Scheme receives extra £500m as tariffs bite

Flatter and streamlined organisation
Stora Enso restructure to reflect renewable packaging importance

Took over in the role on 1 April
Paul Brough becomes Mail Users’ Association chair

Birmingham's Marco Pierre White restaurant