The Watford-based printer has invested heavily in expanding its site and wide-format print arsenal in the past two years and recently installed the second of two refurbished EFI Vutek QS3200 UV presses.

This expansion meant Rocket was starting to outgrow it's in-house developed workflow, which covered everything from estimating and accounts to production and management information, and sparked the hunt for a new third-party system.

Commercial director Antony Rider said that firm had dismissed the original Flow+ workflow as being "too clunky", but that the second generation Flow+ 2.0 had overcome those concerns.

"There's no point implementing a system if the guy interfacing with it on a job-by-job basis on the shop floor can't operate it," said Rider. "We found the original version wasn't that intuitive to operate but the new version really stood out as the most user-friendly option."

The investment means that Rocket is now using Caldera across the board, after switching to the French software developer's RIPs and colour management tools in November last year.

Rider said that the firm would transition to the new workflow in phases, starting with the front-end admin and sales quotation modules, before moving on to the production modules in May.

The 35-staff business, which runs five Mimaki JV5s, two 2m Vutek Vu presses and a 5m Scitex alongside its two QS3200s, is planning to invest in another new wide-format printer in the coming months.

This will involve the construction of a new mezzanine floor to house the press, which will help Rocket push on towards its £5m turnover target in the current financial year.