The retailer is this month launching Foundation, which will be published bi-annually. The first 44pp issue will be posted to over 250,000 customers, including members of the My John Lewis loyalty scheme.

The launch of the publication coincides with John Lewis’s spring home marketing campaign, ‘One thing can make the room’, which is the biggest home campaign the business has run since 2021.

The campaign centres on the idea that “whether it’s a statement sofa, a sculptural lamp, or the perfect bed, one thing can make the room”. It showcases exclusive products from John Lewis’s spring/summer collections.

John Lewis brand director Rosie Hanley said: “We hold a unique position in the UK home market. Over one third of the UK population shop with John Lewis, and last year home customers grew by 11%.

“We’re trusted for our quality, service and unrivalled range of home products. The investment we’re making in our brand this spring is to inspire our customers with our style.

“Printed publications that you want to keep and display are having a revival, so our new publication is a great way to showcase our incredible home products and reinforce our authority as a style leader in the home space.”

Details of the publication’s printer were not disclosed.

In another related move, John Lewis said it will also be working with the winner of this year’s BBC Interior Design Masters competition, which started last week.

The winner of the TV show will have the opportunity to design their own homeware collection in collaboration with the retailer’s 23 strong, in-house UK-based design team, led by new head of design David Barrett.

John Lewis is adding 30 new brands to its Home offer this spring, including Harlequin x Henry Holland, West Elm, and By Hope; as well as a collaboration with British design house Sanderson.