The show is the first time the machine has been showcased in the UK following the worldwide launch at Drupa earlier this year.

Ricoh is the largest exhibitor at this year's show, and has praised the "targeted" nature of the event.

Kristiane Bottom, marcomms and PR manager at Ricoh, said: "There's been a big buzz around the C900 machine and we're hoping to build upon this at the show."
She added: "We're running the printer in many different configurations to show why so many are excited about it."

The machine, which incorporates the Fiery RIP, can print at speeds up to 90ppm on stocks of up to 300gsm.

In addition to the colour multi-function device, Ricoh will be demonstrating a range of in-line finishing kit for the C900 that includes a ring binder, perfect binder, Plockmatic booklet maker and GBC punch unit.

Other printers on display include the Pro 1356EX and MPC7500 with E7100 Fiery server.

Chas Moloney, director of marketing at Ricoh UK, said: "The evolution of this show from solely digital print to incorporate total print services, provides us with an opportunity to exhibit our comprehensive product portfolio, flexible range of software solutions and service and support network."

Ricoh is exhibiting at Total Print! Expo on stands 215 and 225.