Repro ops fit Vio ad system

Four repro houses have installed Vios Certified Soft Proofing product, just over a week after it was launched.

Abbott Mead Vickers BBDO, Madison Bell Media, TfG and Visual Aspects are using the system for sending colour ads to Associated Newspapers.

The system combines colour-managed soft proofing with preflighting, certification and automated ad delivery.

"The key attraction is the ability to gain control of our own work," said Abbott Mead reprographics manager Mike Powell.

"We are now able to include Associated in our digital workflow," added Madison Bell Media director Steve Howell.

Visual Aspects managing director Alan Moreland said the use of Certified Soft Proofing will "reduce our out-costs enormously".