Director Rajiv Vohra said: "Our vision is to be synonymous with quality and reliability and with the iGen3 we will be able to achieve it."
The company, which was founded 20 years ago, carries out design, content creation, pre-press and post-press work, producing 100m books each year from its Navi Mumbai site.
It recently opened another facility in the Special Economic Zone at Surat, which it expects to be fully operational by the end of this month.
This facility will see the ISO 9001-2000 certified company double its capacity to 200m books.
"We are delighted to be the proud owner of Xerox's iGen3, which facilitates short-run printing, on-demand printing and personalised communication," Vohra said.
"This will help us address the needs of our existing clients wherein we will be able cater now to a wide spectrum of copies from a single copy to a million copies," he added.
Repro India aims to boost quality with iGen3 purchase
Mumbai-based Repro India has installed a Xerox iGen3 in order to increase the quality of its print.