Its digital operation which comprises a raft of high-end kit, includes an iGen 3, an InfoPrint, Digimaster, Xerox and Rotatek.

POD forms an integral part of Repro India’s overall solution for the publisher. The company has staked up 8% of its revenue in 2010 from digital printing and is shipping its digital manufactured books to several countries across the globe.

According to executive director Pramod Khera, what gives Repro India the edge is meeting the demand for quick production of books. He said: "We have the content from the publishers. We might get an order of ten or 5,000 or 20,000 books. Anywhere between one single copy to 1500 goes on digital."

POD operation is overseen by Anirudha Khandekar, general manager for digital operations, highlighted the interface with one of Repro’s key US-based Global client, to underscore ERP integration of the digital process. Presenting an example of a US client for explaining ERP integration of the digital process, Khandekar said: "We create a Web Store Front for our client which has a list of all the titles under its name. The regional distributors of that client are given login ids through which they can place an order according to their requirement and Repro delivers it to them in 48 to 72 hours."
 
Repro offers customers the ability to order from overseas and if need be, source from the company’s plants. "We have a tie-up with a partner in South Africa which makes it possible for us to deliver to a customer in Cape Town with the same turnaround time. Our servers are connected to our partner’s server," said Khandekar.

Repro India’s POD department also did the prestigious project of the election work for Maharashtra government. The work Repro did was printing of electoral rolls. For each constituency it produced 15-20 copies of the electoral rolls during election time to be sent to the centres.

"Printing that quantity is not viable through normal printing and that is where digital printing comes in. We have a huge capacity in digital. The machines can create even a single copy of a collated book," concluded Khera.


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