The new printer, delivered in late August, commenced production in early September alongside Q2D’s existing stable of three Epson SureColor SC-S80600 1.6m inkjet printers, and a 1.6m EFI Pro 16H UV hybrid printer.

Seeing the printer in action at Fespa, the team had been so impressed with its speed and colour intensity that it placed an order through supplier Papergraphics.

Ross Pike, operations director at Q2D, told Printweek: "We selected the Jetrix XGR320 for a number of reasons – the quality of ink and vibrant colours, the low running costs of consumables and the dual heads which provide excellent print speed without compromising print quality.

"It gave us everything we needed at an excellent price point."

The XGR320, Q2D's first 3.2m has replaced an HP Scitex FB 750 printer. The machine will be used for the company’s most distinctive product, printed flooring.

According to Q2D: “If you’re going to pay for floor space, you might as well use the floor!” 

Replacing standard exhibition hall carpeting with printed photos, the printed flooring is designed to immerse visitors in client’s brand experience.

The Jetrix XGR320, first revealed by InkTec at Fespa 2023 in May, is capable of speeds up to 114sqm/hr, featuring a CMYKWW or CMYKLcLmWW loadout, and will double the capacity of the EFI that Q2D had been using to print the flooring.

The printer, which features Ricoh Gen6 printheads, can mount and print media up to 200kg.

Joey Kim, InkTec’s managing director, added: "At InkTec, we are always pushing the boundaries of what is possible in printing, and we believe that the XGR320 will be a game changer in the industry."

Q2D employs 42 at its Poole site.