Parker has more than 15 years’ print-based technology experience, having started as a data programmer at St Ives Direct, before founding his own data management company and then joining Intelligent Print Solutions, which was later bought by Charterhouse Print Management. He then joined Dialogue Solutions, now part of the Lateral Group, as group software development director, where he led a 25-strong team and was a member of the board.

His role will include improving workflow efficiencies and optimising job turnarounds, in addition to expanding the company's range of marketing services beyond traditional print.

Parker said: "My strength lies in solving problems though technology and I am delighted to have joined Pureprint at this exciting time."

One of Parker’s first tasks is to achieve the ISO 27001 standard for an Information Security Management System.

"ISO 27001 is all about adopting a methodical approach in managing confidential or sensitive information across all processes and IT systems within our business. This will allow us to diversify our service further," Parker added.

Pureprint chief executive Mark Handford said: "We are extending the business to provide a comprehensive marketing service that makes a tangible difference to our customers. James’s role will be paramount in this process and I am confident that his knowledge, experience and skills will be a great asset to our business."