Alan Ball has taken on the newly created role of sales director at the East Sussex-based commercial printer, joining from Fulmar Colour, where he was sales director and general manager.

Ball will report to chief executive Mark Handford. His role will focus on business development and he will also directly manage half of the company’s sales team, which will free up Handford to focus on strategic development at the £25m turnover group.

Derek Fulton, previously UK sales director at Montgomery Litho Group, also joined Pureprint in August as account director and will report to Ball. He will focus on developing the company’s business in the design agency and corporate print arenas. Between them, Ball and Fulton have more than 40 years experience behind them.

"Alan and Derek bring tremendous experience and I am delighted to have them on board. They will be instrumental in further improving the service we provide to clients as well as growing the Pureprint business," said Handford.

The two appointments precede the installation of the company’s HP Indigo 10000 beta machine later this month and follow the appointment of James Parker as chief technical officer in April.

According to Pureprint marketing director Richard Owers, the company may be unveiling a number of other appointments in the near future, but it had no immediate plans to add to its £14m of technology investments over the past five years.

"Investments, we're probably OK on those for the moment. The big one was the mailing and fulfilment centre that we set up at the start of this year. Now it’s about further growth into digital," said Owers.

"We’re now focussed on expanding our range of services, very much those added value services geared around data and data management and bespoke direct mail. Print will always be at the centre of what we do, but it’s those added value services around that that are key."