The 28pp previews were bagged up with The Observer newspaper for Sunday 4 September and also handed out at mainline train stations across the country.
The monthly magazine which has a circulation of more than 350,000 copies in France hits newsstands next week and is being produced at Polestar Chantry, where the initial run length will be around 300,000.
Hachette Filipacchi production director John Hughes said: "With the short cut-off [KBA] press, the company was able to offer a cost effective and efficient proposal to meet our requirements."
"This is another feather in Chantry's cap," added Polestar account director Steve Campbell.
Story by James Donkin
Have your say in the Printweek Poll
Related stories
Latest comments
"Sad to see another print company facing financial trouble. The industry is tough, and this highlights the ongoing challenges many are facing. Hope employees and customers get clarity soon."
"Not surprised, businesses need to prepare for these attacks rather than thinking that they're going to avoid them. At the very least, data needs to be fully protected with air gaps in place..."
"So much for growth then!"
Up next...

Six months after Charlesworth deal
TJ Books looks to appoint admins

Current timeframes are insufficient
Election print and postal pressures highlighted in AEA report

"Significant milestone"
Riso celebrates 20 years of inkjet

Strengthens existing product portfolio