The 28pp previews were bagged up with The Observer newspaper for Sunday 4 September and also handed out at mainline train stations across the country.

The monthly magazine which has a circulation of more than 350,000 copies in France hits newsstands next week and is being produced at Polestar Chantry, where the initial run length will be around 300,000.

Hachette Filipacchi production director John Hughes said: "With the short cut-off [KBA] press, the company was able to offer a cost effective and efficient proposal to meet our requirements."

 "This is another feather in Chantry's cap," added Polestar account director Steve Campbell.

Story by James Donkin