The Sheffield-based business will use the open-ended workflow product to link its trio of HP Indigo presses: a 3050, 5000 and 5500.

These will be integrated with its Apogee X PDF workflow and its MIS system, which will help the company automate, manage and streamline jobs up until the billing stage.

Jon Bailey, sales director at ProCo, said the system increases the company's route to market, while also cutting costs and waste.

He said: "HP SmartStream Director enables us to run our business in a totally different way, streamlining our operations, adding value to the clients and having a positive impact on our bottom line."

The SmartStream system, which is powered by the Press-sense iWay platform, was launched at last year's Drupa and is designed to integrate with a range of equipment from press to finishing.

It has been installed at ProCo, which employs 95 full-time staff and operates both litho and digital kit.

"HP SmartStream Director speaks simply and directly with our MIS and production technology," added Bailey.