The three systems were installed at the 1,860sqm site at the beginning of July and incorporated into an operation that also includes two HP Indigo digital presses.

The investment will enhance ProCo’s capabilities for commercial print, production mail and book production, with a focus on direct mail and print-on-demand.

Chief executive Jon Bailey said: “Our new machinery gives us the ability to run high-volume, longer lengths more competitively. It also allows us to get personalised communications to the customer faster which we know improves activation rates.

“The more people we spoke to, the more we realised people are craving innovation, so this is carrying on with that idea. We can now offer even more methods and ideas to get our clients messages to their clients.

“We looked into all different options but the combination of the superb quality at the highest speed, the productivity and the tried and tested technology is what made the decision. Our core motivation is growth, new applications and to complement existing portfolio.”

HP’s 559mm-wide PageWide T240 HD is an industrial four-colour web press which can print on media from 40-250gsm at speeds up to 152m/min. The Böwe Systec 9Gs are capable of an envelope throughput of up to 26,000 envelopes/hr in sizes C6-C5 up to 2mm thick.

Incorporating its new tech, alongside HP workflow software Piazza for publishing and Site Flow for general commercial print, into the existing portfolio onsite in Stansted, ProCo seeks to increase its capacity for personalised, full-colour output in markets where speed, high-quality colour and variable content are a priority.

The Stansted site, christened ProCo South after ProCo bought Concept Communications Group in 2016, is also home to ProCo Spark, a consultation wing advising clients on the latest digital print and marketing technology.

Sheffield-headquartered ProCo recently invested in additional units at the site in order to triple its floorspace and make room for further capacity. In Sheffield, it has now adopted the Pongs portfolio of textiles sold by CMYUK to strengthen its wide-format operations.

The £15m-turnover company employs 160 people across its two premises.

In July, Bailey was presented with an award for outstanding contribution to the print industry by the BPIF and called on his contemporaries in the sector to take “responsibility to make sure the next generation is thriving”.