The range includes 17 products from invitations and RSVP cards to menus and table plans, and comes in both large and small format with most pieces available in flat or folded versions.

The Wedding Collection features exclusive papers not available with other products on the printed.com website. Founder Nick Green said his company made £150,000 from one-off jobs for weddings in the last year so a well-marketed, dedicated collection had big earning potential.

“We track customer data and over the last six months there has been a massive increase in terms of representation from wedding stationers and designers,” he said. “We've had nearly 1,000 on our database placing orders with us this year so we looked at launching a dedicated section.” 

Exclusive papers in the range include Kraft paper, an earthy latte-coloured paper to give a vintage feel to wedding invitations and Magnecote, a light, smooth coated paper with a magnetic layer to act as a reminder on places such as fridge doors.

Key selling point, according to Green, included a single-destination service for all wedding stationery, exclusive papers that go beyond standard silks and a customer-reward programme. Green said the marketing “road map” would include articles and adverts in trade magazines and presence at shows. 

He added: “Personalisation enables customers to submit a spread sheet of up to 200 guests’ names in any font to be added. Our customer research indicates there is a real demand for these products and we have refined this new line to appeal specifically to the wedding stationary audience.

“We have worked to provide everything a wedding stationer requires. Customer feedback on our ideas board should ensure we continue to provide a bespoke offering to meet our customers’ needs.”