John Lewis commences Christmas campaign
Retailer John Lewis has launched a marketing campaign to promote Christmas shopping featuring door drops and email marketing. The campaign targets existing John Lewis customers, store card holders and prospective customers. Source: brandrepublic.com
Customers demand less labelling on packs
The plethora of labels on food and drink packs is to worsen, according to a report, which found people were up in arms at the growing amount of information squeezed onto packs. Source: packagingnews.co.uk
Global ad market set to decline
The global advertising market is expected to decline next year, with two large media networks revising their forecasts downwards for 2009, suggesting the market could drop by around 0.2%. Source: marketingweek.co.uk
Clear Channel adds more screens to UK malls
Advertising giant Clear Channel is set to install digital screens in a host of UK shopping areas by Christmas, after adding six new malls to its portfolio. The move is part of its first phase of a wider shopping mall digital roll-out. Source: mediaweek.co.uk
US publisher files for Chapter 11
US newspaper publisher Tribune has filed for bankruptcy after revealing $13bn (£8.8bn) of debt. The publisher, which owns titles including the Los Angeles Times, said that its situation has worsened by a large drop in advertising. Source: brandrepublic.com
PrintBuyer: media round-up
We bring you the buzz from the wider media sphere, across the world and across the web. This week: John Lewis in Christmas campaign; anger over excess labels; ad market expected to decline; malls set for digital screens; publisher files for Chapter 11