Orders for PoP materials, such as shelf edging, display stands, posters and banners, were up as much as 100% from January last year.
The high-street print chain attributed the new trade to retailers working harder to beat the recession, poor Christmas trading and low consumer confidence.
Record PoP sales were previously reported at Kall Kwik UK last November, following chancellor Alistair Darling's decision to lower VAT to 15%.
Mike Dewsbury, managing director of Kall Kwik UK, said: "The market has gone ballistic.
"We've had calls from companies on a local level that are demanding PoP as quickly as they can get it. Companies have to react to situations quickly and not meeting targets is unacceptable."
He added: "This is definitely a good thing for print. A walk down any British high street will reveal a whole host of shop windows displaying credit crunch and recession beating deals.
"It shows that companies are not neglecting their advertising spend during tough times. We can offer turnaround times of under 24 hours, making our services of particular value."
Kall Kwik UK has more than 150 franchises nationwide. It provides print, direct mail and design services using digital printing equipment and graphic design software.
Print buyers look to PoP to beat recession, claims Kall Kwik
Orders for point-of-purchase (PoP) print have "gone ballistic", according to Kall Kwik UK, as marketers try to battle against the effects of the recession.
