Netherlands British Chamber of Commerce director Michiel van Deursen said: “We haven’t targeted the UK print sector before, but we’ve noticed that more of the large print buyers are looking to the Netherlands and to the continent in general.
Electronic communications and a strong pound are making it a more attractive option.”
The event needs 20 to 30 big players to make it a success, and 150 have already expressed interest.
John Brown Citrus Publishing production director Darrel Crowley said tackling the UK market on UK soil was a good initiative.
“If the criteria that we all look for as print buyers are met, then I’m sure UK buyers will place their work in Holland. I would certainly consider doing so,” said Crowley.
But BPIF director of external and corporate affairs Cicely Brown did not believe such an event would be a threat to UK printers.
“It won’t be unlocking any great secrets, as when it comes to large printers, the European market is very open. But a face-to-face meeting may enable them to penetrate the UK market more easily,” said Brown.
The free event takes place on 20 November in London.
Contact: 020 7242 1064.
Story by Rachel Barnes
