The agreement came into effect from 1 January, 2009.

"Many well established companies and smaller companies have used Lamas to promote their products and services world wide," said Harsha Parachuri, managing director at Pragati Offset.

He added: "It is lightweight yet extremely strong, and its compact pack-out and automatic deployment system solve virtually all the long-standing POP industry's compliance problems. Some models are capable of holding product while others are for advertising and promotional purposes."

Pragati is a reputed commercial and packaging firm with operations at four locations in Hyderabad and offices in major cities. "We have the necessary wherewithal to produce and market the Lamas," said Parchuri.