The Glasgow-based firm, which moved to a new 650sqm site 18 months ago, has branded the car with a "0 CO2" registration as part of a move to encourage the printer's client base to buy in to environmentally-friendly print.

Phil Brady, sales and marketing director at PR Print, told printweek.com that both companies will be "actively working" with its customers to become carbon neutral.

Brady said its clients have responded to the firm's campaign and that an increasing number are trying to do "everything they can" to reduce their carbon footprint.

The company claims to be the only independent printer in Scotland registered as Carbon Neutral with the Carbon Neutral Company.

The 10-staffed printer, which uses vegetable inks and recycled paper, recently invested £350,000 in new kit, including a five-colour Heidelberg Speedmaster SM-52 and a Duplo 5000 stitching line.