The global 24-hour event aims to use social media to highlight the creativity, importance and power of print and paper – and get both trending on Twitter and other social media platforms.

Last year 8,683 tweets were delivered to 23,023,968 feeds from 1,271 contributors. This year organisers are hoping to beat that.

They are calling on those involved in print, paper and integrated marketing to share their love of print and paper using the hashtag #IPD15.

UK printers started getting into the spirit of the day this morning.

Swindon-based InterPrint (@InterPrintLtd) tweeted before dawn to show its support.

“Morning guys and girls. It's International Print Day, we hope you have a good one @IntPrintDay #IPD15” it wrote.

Premier Paper Group (‏@PremierPaperUK ) followed soon afterwards with: “Happy International Print Day Everyone!! #IPD15”

Fuller Davies, Ignite Media, UPM, Benjamin Litho, Solopress, Print For Good, Anton Group, Rescource Print, Infigo Software, Fespa and the BPIF are among the UK companies and organisations which got involved.

Pro-paper campaign group Two Sides prepared for today by producing tweet-ready results from its most recent research into consumer preferences for print.

Sharing Two Sides Fact Sheets is also easy by using this link http://bit.ly/1L7jF8g. Topics include print’s impact on Literacy and Learning, Recycling paper and ‘Greenwashing’.

A pdf version of Two Sides’ Myths and Facts booklet can be shared using this link- http://bit.ly/1N8f5re. 

Campaign manager Greg Selfe said: “It seems to be good so far, the trend alerts are picking up some pace. It’s really good for everyone to put out everything they’ve got and to point out everything they do.

"Today, there are a lot of people who are using social media. Days like this, it takes a bit of imagination but everyone does seem motivated.”

International Print Day was invented by Deborah Corn of US trade group Print Media Centr.