The annual global event aims to use social media to highlight the creativity, importance and power of print and paper – and to get both trending on Twitter and other social media platforms.
Organisers are calling on those involved in the industry to share their love of print and paper using the hashtag #IPD18. The International Print Day website includes a range of downloadable material including posters and logos that can be shared, posted and spread online.
The theme of this year’s event is collaboration. “We are all in this together and when we work together, share ideas and create projects and products together, we are all better for it – and so are the projects and products,” said International Print Day organisers.
“Like anything through social, what you share should be dynamic, topical, relevant, and click to content that falls under that same criteria! Show funky projects, share blogs about case studies and other successes that include more than just you!
“Share pictures of cool print, share pictures of your company celebrating #IPD18! Share links to great digital media, and print that incorporates amazing marketing technologies! The more wow factor, the better! Imagine how many retweets are possible???”
Last year 5,137 tweets were delivered to 26,189,665 feeds from 977 contributors.
A raft of UK printers were already getting involved this morning, including Haywards Heath-based Danewood Press and Dorking-based Vincent Press.
Happy International Print Day!
— Danewood Press (@DanewoodPress) October 17, 2018
A day to celebrate printing and all those involved in the process. #design #print #IPD18 @IntPrintDay @IntPrintDayUK pic.twitter.com/ewtKu2dx3H
