Duyckaerts said that the business was "moving forward in the way we want it to" and that it had already worked on a number of pan-European projects for clients of the constituent firms.

He also added that it was in ongoing discussions with a number of major brands for new projects, although added it was too early to provide full details.

POP European was formed last September by Augustus Martin of the UK, Print & Display of Belgium, Kürten & Lechner (K+L Druck) of Germany and Litorama of Italy. In addition to chairing POP European Duyckaerts is general manager of Print & Display.