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Polestar to print IPC's Pick Me Up

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Polestar has expanded its contract with IPC Media with a 3.5m run for new women's weekly launch <i>Pick Me Up</i>, in the UK's biggest-ever magazine sampling campaign.

The huge initial run of the 60pp magazine, printed gravure at Varnicoat, will launch next Tuesday and will be distributed polywrapped with other titles in the IPC stable.

 

The launch issue will be polywrapped with sister magazines What's On TV and Now at Polestar Petty, and with Woman and Chat at Polestar Purnell.

Wyndeham Argent is handling pre-press on the title.

Story by Josh Brooks