Polestar extends Trinity Mirror M contract

Polestar has renewed its 4.5m-a-year contract to print Trinity Mirrors <i>M </i>magazine for another three years.

The title, which goes out as a supplement with the Saturday issue of the Mirror, has been printed gravure at Polestar Purnell since its launch just over two years ago.

It was originally published with the Tuesday edition of the Mirror but changed to Saturday last year, a move that boosted its print run and circulation from 2.5m to 3m copies.

Polestar key account director Steve Miles said: "The renewal of this contract is testimony to the quality, reliability and performance we deliver."

Purnell, which is based near Bristol, counts the Guardian, the Express and Great Universal Stores among its clients. It also prints consumer magazines including Woman, Womans Own and Chat, and installed a 10m Cerutti 35RS gravure press last year (PrintWeek, 27 July 2001).

Purnell has also taken over the printing of the Guardians flagship Saturday Weekend magazine from sister plant Greaves (PrintWeek, 4 January).

Story by Gordon Carson
Polestar has renewed its 4.5m-a-year contract to print Trinity Mirrors M magazine for another three years.

The title, which goes out as a supplement with the Saturday issue of the Mirror, has been printed gravure at Polestar Purnell since its launch just over two years ago.

It was originally published with the Tuesday edition of the Mirror but changed to Saturday last year, a move that boosted its print run and circulation from 2.5m to 3m copies.

Polestar key account director Steve Miles said: "The renewal of this contract is testimony to the quality, reliability and performance we deliver."

Purnell, which is based near Bristol, counts the Guardian, the Express and Great Universal Stores among its clients. It also prints consumer magazines including Woman, Womans Own and Chat, and installed a 10m Cerutti 35RS gravure press last year (PrintWeek, 27 July 2001).

Purnell has also taken over the printing of the Guardians flagship Saturday Weekend magazine from sister plant Greaves (PrintWeek, 4 January).

Story by Gordon Carson