The gravure printer produced more than 3m copies of the 56pp TV listings magazine for its launch last Saturday (16 August).
Purnell also printed the Daily Mirrors previous Saturday supplements, M and The Look, which the publisher decided to close last month (PrintWeek, 31 July).
Purnell, a six-press gravure operation based near Bristol, is also polybagging We Love Telly!
Among other titles the firm prints are Guardian Weekend, IPCs Woman, Womans Own and Chat, and The Daily Stars Hot Celebs and Star Mag supplements.
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"Utilities, paper and ink but probably not transport, couriers, finisher’s for example"
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