The cost of landfill tax is set to rise by £8 to £56 on 1 April, as part of the government's bid to cut its reliance on landfill and increase recycling.

According to Tony Moscrop, chief executive of recycled honeycomb paper manufacturer Dufaylite, the point of sale sector suffers more from landfill price rises than commercial printers because high street chains have more environmental pressures, and point of sale advertising is a higher volume sector.

He said: "A lot of point of sale is mixed material and that is very hard to recycle – often it will go landfill. So instead of a retailer picking up £150 a tonne for selling paper to a recycler, they will be spending £56 a tonne on landfill."

Moscrop said that products such as Dufaylite's Ultra Board, which uses recycled paper rather than materials such as PVC, enabled retailers to recycle their POS advertising along with all other paper waste.

However, he added that it was print buyers themselves, and those specifying the materials, that were key to ensuring the correct product was used.

"Print buyers will just look for the best price," he said. "But while the cost at the front end may be cheaper, they will pay more when it comes to the end of its life. There needs to be more thought on the disposal cost at the initial stage now."