According to a press release issued by the company, the Rival will provide mid-volume transactional mailers, a cost-efficient solution, which will enable and facilitate customer communications.

The compact, ergonomic design of the system is built with the technology similar to Pitney Bowes mail finishing platform to help deliver increased flexibility and reliability across a range of applications for low investment and high output inserting solution.

According to K M Nanaiah, the managing director, Pitney Bowes India, "The new Rival Productivity Series inserting system (RPS) is made simultaneously available in India and globally to the markets like US, Japan, etc. This product has been launched as per the huge response and customer’s feedback from the Indian market. The product is designed to serve the need for a small footprint, high performance inserting system, which is well-suited for mid-volume multiple jobs."

The Rival inserting system helps deliver consistent productivity during peak mail cycles while processing variable page documents at speeds up to 12,000 cycles per hour. Nanaiah added: "The system’s integrated control and document scanning features help track each mail piece for accurate processing."

To help optimise productivity, the Rival system includes features that deliver simple and efficient processing. An automated fold capability helps ensure accurate fold set-up and job changeover while an intuitive user interface allows operators to quickly set-up and recall multiple jobs. The system also includes a compact vacuum sheet feeder with an extended capacity hopper.

The Rival Productivity System is backed by a global service organisation with more than 1,800 global factory trained specialists that can provide on-site support to meet the demands of transactional mailers around the clock.

Pitney Bowes India is part of the global Pitney Bowes group, whose parent company is Pitney Bowes Inc. The company in India is the only mailstream solutions provider with a direct presence in India. As the leading provider for pre- and post-print solutions and equipment, its 10 offices serve over 12,000 customers including large enterprises and small-medium businesses.