The Warrington-based firm is changing its name to PMP Solutions to position itself as a “complete marketing solutions provider”.

Martin Clynes, marketing solutions director said: “Like most printers at the moment we are keen to be seen not just as a traditional printer.”

PMP’s new account win will involve the printing of holiday photo albums, calendars and diaries for Airtours’ digital photo service.

The holiday group’s customers will be able to upload pictures and create their own personalised albums, calendars and luggage tags online via its website.

PMP has a turnover of £8.6m, 92 staff, and its clients include financial blue-chips MBNA and Halifax.