Contributors have all designed an envelope for the Get smART! auction and the envelopes will go under the online hammer on 11 October, with every pound raised going to support the vital work that the MND Association does for people living with motor neurone disease (MND).
Adare SEC said the MND Association is a cause close to the hearts of everyone at the business after a much-loved and respected colleague died from MND earlier this year.
MND affects around 5,000 people in the UK at any one time and there is currently no effective treatment and no cure.
The Get smART! auction has attracted sporting names such as Bukayo Saka and Jurgen Klopp, comedians Stephen Fry and Jack Dee, and household names including Twiggy, Alan Titchmarsh, and Charlie Higson.
There are also several collectable original works from renowned artists among the lots being offered, including two drawings from Nick Park, the Oscar-winning creator of Wallace & Gromit.
The auction will go live at 9am on 11 October, running until 8pm on 20 October. The auction gallery can be found at: astarauction.com/GetSmartAuction/home_page.
Anyone can register and make a bid, with bidders alerted by text or email when their initial bid amount has been exceeded.
Adare SEC CEO Tony Strong said: “We’re blown away by the calibre of people that have contributed to the event and hugely excited to see the bids start rolling in.
“Using the envelope as our canvas is obviously a nod to our communication management heritage – as well as being a fun item to draw on and bid on! Every single pound raised will make a difference.”
The MND Association’s corporate partnerships development manager, Richard Parris, added: “We’re so grateful to everyone at Adare SEC for choosing to support the Association in memory of their colleague and friend.
“Get smART! is such a fantastic idea and the support they have already had from so many household names is just incredible.
“The auction will make a huge difference to the work we are doing to support people living with MND and their families, while funding world-class research into potential new treatments for this devasting disease.
“We wish everyone the very best of luck for what promises to be a very exciting event!”