The Yorkshire-based publishing company launched the product last year, in the form of a collection of pictures, statistics and information on a premiership team that can be compiled into a personalised magazine and printed.

Some 2,000 of the products were sold into the channel, but the company said that only 800 resulted in registrations to print the personalised annual.

Terry Pratt, managing director of Interact said: “The launch was successful in terms of the product, but less so in terms of the marketing.”

Interact will be running the product again this season with a number of improvements, including the addition of user-generated content.

Taking in account customer feedback and information on how much time users spend on the internet and the percentage of yearbooks printed, buyers of the yearbook will now be able to upload their own pictures.

Pratt continued: “I learnt a lot of lessons in our first year and I think we learnt how to do it properly over the course of the first season”.

This year the company plans to launch My Football Year in Germany and Holland and plans to launch a youth version in the UK. In addition the company is looking to expand the concept into other markets.    

Interact Publishing, a relatively new book publisher, produces a number of best-selling football titles including its Match of the Day Football Yearbook and World Cup Guide.