Havers, who has previously worked for Sussex Housing & Care The Wildlife Trust and RSPB, will report directly to the chief executive of the Board of Trustees.
She said: "Although the PCC is the UK’s second oldest occupational charity, I will be developing the first-ever marketing strategy in its 182-year history.
"It’s an exciting and challenging role as the charity implements its ambitious plans for its long-term future."
PCC chief executive Stephen Gilbert added: "We undertook a major review of our organisational structure and Joanna Havers’ appointment was part of that process.
"We’re at the right place now to help people at what is a very critical time for many in the printing industry."
The PCC is set to hold its 182nd Annual General Meeting later this month, on 28 April.
Also see:
BPIF, Unite and PCC offer funding to budding printers
Johnson aims to boost beneficiaries as he takes on PCC presidency