Having begun his career at Haymarket Publishing, Jones joined the London-headquartered agency as a media buyer over 17 years ago.

In 2018 he played a leading role in the management buyout of The Specialist Works, before being a key architect in the formation of What’s Possible Group three years later.

During his tenure with the agency, Jones has been the driving force behind new product development and execution and led business acquisitions for the group.

He had previously held the role of chief operating officer of The Specialist Works and for the last few years he has been the deputy CEO of the business.

With his promotion to CEO effective as of last month, Jones follows in the footsteps of Martin Woolley, who is moving to the new role of executive chair of the group’s acquisition arm, Make Possible.

He will continue to work closely with Woolley to support a growing portfolio of marketing services start-ups. But he will commit most of his time to leading The Specialist Works in its mission “to drive disproportionate business outcomes for entrepreneurial brands”.

Woolley commented: “Now is the perfect time to be handing the reins to Parry. He’s a brilliant leader – there’s no one better for the next stage of our growth. I look forward to supporting him on the journey.”

Jones added: “It is an honour to lead an incredibly talented and passionate bunch of specialists – people who love their craft and love their clients.

“We’re going to stay laser-focused on the needs of entrepreneurial marketers, understanding the challenges they face as ambitious people working in fast-paced environments, often fighting against higher-spending competitors.

“We will continue to deliver media and creative that is disproportionately impactful in achieving their business goals.”

What’s Possible Group recorded a turnover of nearly £132m in 2021, according to filings at Companies House.