The €173m-turnover (£150m) print company, which has UK sites in Bradford, Castleford, Lutterworth and Sunderland, decided on the "brand update" following consultation with board members and stakeholders.

Group sales and marketing director Iain Black said: "The Paragon brand has been around for 10 years and is strongly recognised across Europe, so we didn't want to change it entirely, just to update the look and feel to reflect the changes in the business and our step into a new chapter of Paragon's history.

"As a growing business with heritage and a strong positioning in the marketplace we also wanted a website that would accurately convey our status as a global provider that is recognised for its experience, passion and ability to add value for our customers."

Paragon's new website is intended to demonstrate its shift "from a print provider to a global document management specialist". It positions Paragon's key services into categories including managed, technical, identification and e-commerce print solutions.

The website also features the Paragon Ecommerce Platform (PEP), which includes capabilities such as web-to-print, cross-media and digital asset management.

Paragon employs 1,178 staff across Europe and is a privately-held, management-owned company.