Anuj A Mehta, director of Paper Idea said: "The website, www.paperidea.in, offers host of resource aimed at helping printers and print professionals to get the most out of their cross media platforms and its integration in their existing business."

Active engagement is the buzz word for business professionals today.

The library section of the Paper Idea's website opens up a bunch of information for gaining knowledge in selling in tough times and competition; constructing innovative business models; leveraging on social networking channels like Twitter and Facebook to increase business potential and a data bank on most of FAQs in the print industry.

The start of a "Power Newsletter Series" will give the user a clout of industry knowledge. The newsletter will present an exclusive and fresh business model and applications on a monthly basis; an active forum for the printers to voice their concerns and apprehension; an in-depth customer case study among other relevant business ideas and lot more.

"The website will open up a galaxy of an insightful dope across the spectrum of product offerings by Paper Idea along with the underlying strength of the expert guidance of each and every product portfolio," added Mehta.