In the portfolio of its web-to-print offerings, Paper Idea has successfully installed Red Tie's RTT at Arun & Rajiv and Jumbo Digital in New Delhi and Kay Dee Studios in Lucknow in Uttar Pradesh. Paper Idea has also installed Taopix at Jumbo and Kay Dee in New Delhi.

Besides, the firm has also commissioned India's first Direct Smile Cross Media at Buzz IMC (Samgul Graphics) in Chandigarh (Haryana).  

Anuj Mehta, director of Paper Idea, said: "We are happy to have some good commercial printers, photo labs and digital printers as customers. The success of web-to-print solution is an indication that the printers are adopting the process of giving value added offerings for its customers and implementing new business strategy based on new market opportunities. We always strive to work as partners for our clients and make them harness the full potential of web-to-print with better ROI." 

Mehta added: "We believe customisable photo book printing application in India presents a huge opportunity in printing today. We want to be a carrier of this opportunity and are looking forward to playing a key role."

The firm has announced that its first home-produced web-to-print tool "Print Hub", currently being beta tested will be unveiled in August this year. "The aim is to harness and leverage the opportunities in the social networking and B2C environments," concluded Mehta.